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Banking on KC

Dec 30, 2020

On this episode of Banking on KC, Joe Roetheli, founder of Pet’s Best Life, joins host Kelly Scanlon to discuss his latest entrepreneur endeavor.

Kansas City entrepreneurs Joe and Judy Roetheli, the inventors of Greenies dog treats, haven’t slowed down much since selling 100% of that business to Mars, Incorporated in 2006. Since then, they’ve started or invested in several other companies in a variety of sectors, including health and wellness, tool manufacturing, the restaurant industry, and others. Now, they’re at it again with a new company called Pet’s Best Life, which has just recently introduced Yummy Combs Dog Treats. They’ve also shared their success through the Lil’ Red Foundation, a philanthropic organization they founded to build communities in Guyana and to fund other endeavors such as the Entrepreneur Hall of Fame at the UMKC Bloch School of Management.

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